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Category Archives: Music
For Halloween, the extra cool crew at Cartoon Network invited us to make a glob of promos for eight of their shows. Mixing series characters with Halloween themes, the girls and guys at Cartoon Network afforded us a ton of creative freedom in the short production timeline while still keeping things locked to a cyan, magenta, and yellow color palette. In about 30 days, we designed and animated 16 bumps in total, a :10 and a :05 for each show, including a Halloween themed menu template which would be editable and customizable for other network use.
Each piece varies in spook level and fright factor with play on Halloween themes to tie to character attributes and show ideas or storyline.
Bumps were made for Adventure Time, Regular Show, Uncle Grandpa, The Looney Tunes Show, MAD, Annoying Orange, Ben 10 Omniverse, and The Amazing World of Gumball plus the menus.
*Extra super secret Impactist production factoid: Uncle Grandpa premiered as a series during this time, so we communicated only using the phrase “Good Morning” during these weeks, regardless of time of day and for anything that need be said. Good Morning. Good Morning. Good Morning. He’s our Uncle, and our Grandpa.
For the winter holiday season, we continued making promos for the same Cartoon Network shows, but added in the new series Steven Universe. He turns his fingers into cats, so you know we’re instant fans. Meow.
The winter promos follow a tighter visual structure, with a rolling and accumulating snowball initiating movement through each piece. Though, characters and story quickly divert the ball in ways specific to each series to make each piece unique and discoverable in repeat viewings.
Again, we produced two spots for each show, a :10 and a :05, and also a menu template customizable to introduce upcoming shows in the day’s schedule and other use.
Individual bumps were made for Adventure Time, Regular Show, Uncle Grandpa, The Looney Tunes Show, MAD, Annoying Orange, Ben 10 Omniverse, The Amazing World of Gumball, and Steven Universe plus the menus.
Now, nobody sane watches TV with the sound on mute. At least, nobody we’d want to hang with. That’s cray. So, we also created a electro-peppermint tinged music track called “Wintertone” to pair with the winter promos. Nine edits of varied length and composition were delivered to afford Cartoon Network maximum flexibility and use even beyond these specific animated bumps. We think this track is shaking it just right for the holidays. Because shaking it’s all we know.
Now, we can’t lie. We love a challenge and this one was certainly up there: 36 total pieces with 9 tracks of audio in the production timeline we worked in was a test at times. But, we couldn’t be happier to work with the awesome gang at Cartoon Network.
A little ways back, the awesome crew at Cartoon Network reached out and offered us an amazing opportunity to create music for their network summer refresh. Fantastic to work with, the team at CN gave us full creative freedom to develop new sounds for them in our own style.
The end result was two frenetic tracks, “Glazer” and “Wires”, complete with ten additional edits of shorter lengths for use throughout the network in a variety of bumpers and on-air promotions. As a fun bonus, we also put together numerous mnemonic jingles heard when the CN logo spins at the end of promos which ranged from expected to downright strange.
If that weren’t enough fun for us, beyond the music, we were also invited to participate in a collaborative animation with five other fantastic studios/artists from around the world. A 60 second version of “Wires” serves as the framework from which we all worked, one piece leading into the next, showcasing the characters of Cartoon Network. Our only restriction being the CMY palette, we were all let loose to create what we feel resulted an amazingly strong piece where the picture perfectly compliments the music and vice versa.
Each studio/artist created ten seconds of animation which would flow from what came before and after their sequence. The order of authors in the piece is Alex Grigg (England), Eamonn O’Neill (England), Impactist (US), CRCR (France), Rubber House (Australia), and Awesome Inc. (US).
Our animated section takes place from :20 to :30 and because of our music involvement with the piece we chose to incorporate little Gunter playing the keys while Bloxx transforms his iceberg into a supersonic-superstar dj space booth.
For the last few years, we’ve made note of the quality of clients we have had the pleasure to work with and Cartoon Network is no exception. This project was nothing but positive and we really enjoyed our time working with their team in Atlanta.
Go Gunter and Go Cartoon Network!
These are a few promos we created for tracks off our latest release, Undercast Is Overrated. These tracks and others are available for download from iTunes, Amazon, Bandcamp, or can be added to your playlist and streamed via Spotify.
Happy listening and stay safe out there. Beware the in-fear-structure.
And right on cue, the weather outside is decidedly overcast here in our corner of the world today as we make this post. Undercast Is Overrated is our latest batch of tracks made available for download on iTunes, Amazon, Bandcamp or add it to your playlists on Spotify.