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What Is the Line and How to Cross It

Over and over, you see it happen online. But, to be specific about what it is and where it stands is the conundrum. It's that invisible line that people on message boards and blog comment strings seem to gingerly step just along side and rarely cross over. Especially in creative and design related discussions about business practices, you see people skillfully balance upon the edge while a crowd forms below to taunt the potential jumper with questions and comments like:

"Name the studio that didn't pay!"
"What's a fair day rate for Anytown, USA?"
"Did you just regurgitate back the agency boards?"
"Did you compensate the originator of the technique or just rip it?"

The crowd chants, but instead of the individual pushing away and into the ether with full disclosure, they turn back unable to take the leap into honesty and transparency.

It's a funny contradiction. So often, people call out for fairness and respect on behalf of the artists and creators of content when situations arise where they've been dealt with unethically, unprofessionally, or even illegally. They act as if to be a modern day Norma Rae. But, as soon as names are cited, requested, or specifics to an issue are exposed that allows the anonymous audience to fully understand all parties involved in a particular case of claimed wrong doing, a foul is called and the brave individual is chided and derided for telling the truth bravely. The same truth that prior consensus had established was far too rare and should be sought out and championed for the good of the group. They speak strongly, but won't shut off the loom and stand up on the table.

It's a strange balance of open sharing and honesty against concealment and hypocrisy. One day, a call will sound for artists to band together against spec projects and contests in an effort to try to regain a perceived loss of value for our work... The next? A spec project is championed without a word of criticism. Similarly, hopes for better work relationships between contractor and the contracted are discussed, but mentioned specifics like what facilities or which individuals to avoid are frowned upon when it's these very details that hold importance.

Everybody wants to race up to the line and shout out with full lungs. Yet, when only inches away, we cower and sulk while watering down our concerns and reduce their importance and value to the anonymous audience we are speaking with.

What is this line? Is there a name or a way to address it? Or is it as simple as calling it fear or lack of courage? With all this anonymity, you'd think the free exchange of ideas and information would be hard to hold back. But, instead it remains impotent. There, but ineffectual.

Amazing how much tiptoeing we all do, when in reality the amount of real help and valuable information we could all share is enormous if only we could get over ourselves and remove these imagined bonds.

This could go on and on, but as we're not too particularly fond of rants ourselves.. we'll leave it at that since this probably doesn't make much sense anyways.

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Comments (6)

Mar 10, 2010
impactist said...
So what's the line? Or is this just all gossip?
Mar 11, 2010
Matt said...
Nice observation, but ironically the discussion here seems to reflect that of the content discussed in your piece: a "conundrum of gingerness". Example: Who are these "people" that you're talking about - could you give specifics (i.e. name names)? What is your stance on the issues? Have you yourself had specific personal instances that mirror them?

By the way, keep up the great work - you guys rock.

Mar 11, 2010
impactist said...
Great comment! Actually, it's almost perfect since it illustrates some of what we were talking about.

The 'people' we are talking about was more to do with forums and not specific individuals... More about the unspoken rules of communication and disclosure that have developed within that/this community. Online forums where conversations involving this industry occur like the fantastic Motionographer, mograph, feed, etc. and the industry communities they interact with was more what we were covering. We thought it was obvious, but nothing wrong with further clarification.

There was a post the other day involving an artist bravely explaining how they resolved a dispute over compensation with a studio, and then that person was chided for revealing details that subtly exposed the facility. Another example was when Sesame Street was sent a note with an attached list of artist's names shaming them for their use of contests. Days later, it was followed by a post about a spec project that received little attention for it's offense against what looked to be a resolution (no-contest/no spec) set by a good amount of that site's participants on the Sesame Street post. Is spec for a company different than spec entry into a contest? We didn't think it was. Free work is free work. That's us 'naming names' as you asked for. There are plenty more examples, but those were just recent ones off the top of our head. These aren't secret things. And, actually quite public. We're not breaking ground or spilling the beans... We're just asking the question.

As you'll note, we included ourselves in the issue as well, using "we" to include ourselves. There is no position of superiority taken here whatsoever since we are not indicting any one person at all, but rather an accepted method of contradictory disclosure that we've noticed.

Your comment is spot on with regards to the example in our post. You could be down amongst the anonymous masses we mentioned, shouting questions up to us as we dangle on the ledge. But, alas! We aren't on any sort of metaphorical ledge since we aren't citing a personal and professional business issue. That's not our point or what the post was covering.

Again, as in our original post, we're just making the observation and in turn asking the question, "What is the line?"

So...What is the line? Or, is all we're really talking about here is just good old fashioned gossip?

Thanks for the comment... appreciated! But, why be anonymous? Step into the light! It's refreshing!

Cue Baywatch intro song... "Some people stand in the darkness..."

Smiles!

Mar 11, 2010
Matt said...
Thanks for the clarification, guys. You obviously covered a lot of what/who you were referring to, but I'll respond again in a few considering the importance surrounding this issue.

By the way, not anonymous - I left my name and email address in the first post... and here again.

Mar 11, 2010
I see a difference between the companies that ask for folks to make new work and enter their contest in order to win a prize and maybe get compensated for their effort and the self-made work 'on spec' that Aladine Debert and Radium undertook in their spot "for" Audi. On one hand you have people in power holding out an unobtainable carrot. On the other you have people making their own work with their own idea, giving all they've got and showcasing their talent, but (in my opinion) mistakenly using the cachet of an established brand they're not associated with to give it some authority.

We had discussions about posting the Audi spot so closely after our open letter to Sesame St. at Motionographer, and the consensus among the authors that chimed in was that we shouldn't ban or shun self-initiated work done by artists just because its not a sanctioned or 'bought' piece. After all, we never would've posted Gabe Askew's amazing video for Two Weeks if we'd followed that rule. We'd miss out on lots of student work, lots of un-funded art projects and lots of just great work that isn't commercial that way. That's not our mission.

Personally, I'd love to see companies entirely stop using the unpaid pitch and the design contest in our field. I really believe those two things are at the heart of a lot of the terrible business practices that make this industry unstable, unrewarding and unhealthy. I'd like to keep 'pure' about it, but it's also the way everything works right now. Until we do have a real mass of folks who can just say no; until we do have companies who value their employees, pay fairly and on time and until we do have clients who want to really use a true design process to find solutions to their advertising needs, we may be stuck fighting the same battles over and over again. After all, a new crop of graduates enters our field every year. And more and more of us will end up leaving the industry for greener pastures.

Also you have to realize that Motionographer is not a single voice. Every author has their own opinion and tastes and cares about different issues. Not everyone there signed the Sesame St. Letter and not all of us agree on ANY single item that gets posted. We post things to call attention to them, to point them out and hopefully get them seen, talked about and noticed, at least for a few minutes.

And if you've got any better ideas for how to do it, we're, scratch that, I'm all ears ...

You may be interested in this, just came across it today:
http://designweak.com/2010/02/15/competition/

Mar 11, 2010
impactist said...
@Matt... You didn't list a link, so it comes up as anonymous.... I believe the email you enter is so you can be notified of responses, it doesn't come to us... Smiles!

@Bran... Our comments aren't regarding individuals. As we said, we are commenting on us all (including us!!) as a community of artists having discussions in online forums and comment strings and the actual 'way' in which things are discussed. The timidity of things.

Further thoughts concerning spec/no-spec and what actually is spec is something for another post, as that wasn't what we were referring to. That was just used as an example of discussions showing the push and pull between the individual and the audience... the comments themselves and how we interact.

Though regarding your specific comment, we regard original self-initiated work as wildly different from spec projects for brands, bands, or agencies... Again, that's a whole different conversation.

Smiles!

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