A little ways back, the awesome crew at Cartoon Network reached out and offered us an amazing opportunity to create music for their network summer refresh. Fantastic to work with, the team at CN gave us full creative freedom to develop new sounds for them in our own style.
The end result was two frenetic tracks, “Glazer” and “Wires,” complete with ten additional edits of shorter lengths for use throughout the network in a variety of bumpers and on-air promotions. As a fun bonus, we also put together numerous mnemonic jingles heard when the CN logo spins at the end of promos which ranged from expected to downright strange.
Word of caution, this music might cause you to have an urge to celebrate your sock, bust out your dance moves, or start punching a balloon.
If that weren’t enough fun for us, beyond the music, we were also invited to participate in a collaborative animation with five other fantastic studios/artists from around the world. A 60 second version of “Wires” serves as the framework from which we all worked, one piece leading into the next, showcasing the characters of Cartoon Network. Our only restriction being the CMY palette, we were all let loose to create what we feel resulted an amazingly strong piece where the picture perfectly compliments the music and vice versa.
Each studio/artist created ten seconds of animation which would flow from what came before and after their sequence. The order of authors in the piece is Alex Grigg (England), Eamonn O’Neill (England), Impactist (US), CRCR (France), Rubber House (Australia), and Awesome Inc. (US).
Our animated section takes place from :20 to :30 and because of our music involvement with the piece we chose to incorporate little Gunter playing the keys while Bloxx transforms his iceberg into a supersonic-superstar dj space booth.
For the last few years, we’ve made note of the quality of clients we have had the pleasure to work with and Cartoon Network is no exception. This project was nothing but positive and we really enjoyed our time working with their team in Atlanta.
Go Gunter and Go Cartoon Network!
Below are a few examples of CN produced on-air promos, menu bumpers, and ads that feature “Wires” and “Glazer.”