Once again, it’s that time of year when our appetite for twisted tales between best friends, man and dog, can only be satiated by a weekly dose of Wilfred on FX. The always fantastic team at FX was kind enough to ask us to expand upon the animated graphic package ideas we had already delivered last year for Wilfred’s inaugural season.
This season’s sequences employed a similar color palette, textured feel, and staccato character animation style of last year’s package while showcasing Wilfred’s sometimes indignant, yet always incorrigibly canine attitude towards his friend Ryan.
We delivered a handful of scenarios for season two we dubbed “Super Bone”, “Fetch”, “Laser”, “Rug”, and “Flirt”. These ranged from harmless to humping. Each scenario was built to exist as a stand alone piece, while the delivery of isolated animated elements gives FX future flexibility to build new promotions using these components.
It’s always a pleasure to have the opportunity to develop content for projects that you are an honest fan of. Wilfred on FX is one of those projects.
You’ll never look at a rug the same way again.