Right twice a day, every day
INT. CHEESE – DAY
In the FX series The Choe Show, artist David Choe interviews and explores relationships via paint and patter, finishing with portraits of guests rendered at the end of each exchange. Last Spring, tasked with reflecting the feel of the FX series, we put together a few different concepts for effective episodic packages that touched directly on details that we found significant after an early preview of the episodes.
Combining live-action angles of thick, heavy body paints with multi-plane arrayed flower and live-action plant details, we crafted an ever changing, ever shifting reflection of the series’ tone. Thick peaks of saturated paint meld with flower accents. Two-dimensional surfaces transition to three-dimensions while petals, pistils, and stamens erupt from rippling colors. In addition, we handcrafted analog type elements and alphabets to complete the package.
As a new and novel type of series, our intent, like all our projects, was to deliver unique visuals to communicate the program’s singular tone. We were happy to work together with the talented team at FX to follow through successfully on that intention.
From slush to mush. It’s over.
Please Hammer, Don’t Squirt’Em.