FX – Wilfred Promos

To promote the new FX series “Wilfred”, starring Elijah Wood and Jason Gann, the team at FX Networks approached us to work with them to create a toolkit for use in broadcast, web, and print.  A variety of titles, character designs, and graphic styles were developed over the course of our collaboration resulting in a decidedly low-fi look that could be easily carried over to various media.

Impactist_wilfredryan_lick

The show centers on Wilfred, the new hot neighbor’s dog who appears to Wood’s character as a sociopathic man-dog in a grey furry suit, but as a normal dog to his owner and everyone else. Wilfred’s motives are that of a dog protective of his owner while also possessing the sensibilties of a loafing, beer drinking, pot smoking, oversexed male.  During our time with FX, we explored extremely crude and coarse narratives taking cues from Wilfred’s unique character traits along with softer, more innocent canine conventions.

Impactist_wilfredoutlines

We delivered four final animated sequences in addition to high resolution elements for print usage.  These projects were created using sequentially cut paper shapes, hand drawn titles and illustrations using pencil and ink, and photographed charcoal and eraser textures all later combined in the computer.

Impactist_wilfredduo

As this project was a toolkit of elements intended to be combined with other show materials, we compiled a short montage which includes the final animations and glimpses behind the scenes of our process during our collaboration with the fantastic team at FX Networks.

Impactist_wilfredshovel

Be sure and check out the “Wilfred” series premiere tonight at 10pm (June 23).  Like Spencer Tracy said, “There’s no such thing as a bad dog.” Well, except maybe Wilfred.

Link to Credits and Stills
Montage Audio Track: “Salvo” by Impactist

Looking For You

Promo for “Looking For You” the final track off of our Last Heist EP.

Link to Stills.

Additional Last Heist Promos:
Spheremetrical (Here With You)
The Magical Number Seven
Micrhomage (Community)

Reminder: Impactist Music – Fifty Purr-cent for Pets in September. Buy any album, track, or variety of tracks at online retailers like iTunes and Amazon.com from August 27, 2010, through the month of September 2010 and we will donate 50% of the reported proceeds directly to the Oregon Humane Society located in Portland, Oregon.

Micrhomage (Community)

A micro promo that serves as an homage to the artists that inspire us. Hence, it’s a Micrhomage.

“Community” is the third track off of our Last Heist EP.

Link to Stills.

Additional Last Heist Promos:
Spheremetrical (Here With You)
The Magical Number Seven
Looking For You

Reminder: Impactist Music – Fifty Purr-cent for Pets in September. Buy any album, track, or variety of tracks at online retailers like iTunes and Amazon.com from August 27, 2010, through the month of September 2010 and we will donate 50% of the reported proceeds directly to the Oregon Humane Society located in Portland, Oregon.

The Magical Number Seven

Promo for “The Magical Number Seven” the second track off of our Last Heist EP.

Link to Stills.

Additional Last Heist Promos:
Spheremetrical (Here With You)
Micrhomage (Community)
Looking For You

Reminder: Impactist Music – Fifty Purr-cent for Pets in September. Buy any album, track, or variety of tracks at online retailers like iTunes and Amazon.com from August 27, 2010, through the month of September 2010 and we will donate 50% of the reported proceeds directly to the Oregon Humane Society located in Portland, Oregon.

Spheremetrical (Here With You)

Promo for the track “Here With You” off of our Last Heist EP.

Link to Stills.

Additional Last Heist Promos:
The Magical Number Seven
Micrhomage (Community)
Looking For You

Reminder: Impactist Music – Fifty Purr-cent for Pets in September. Buy any album, track, or variety of tracks at online retailers like iTunes and Amazon.com from August 27, 2010, through the month of September 2010 and we will donate 50% of the reported proceeds directly to the Oregon Humane Society located in Portland, Oregon.