When we’re asked to go off-model, we go off-model. To help promote Every Simpsons Ever on FXX, we were asked to craft something new and unexpected that was recognizably Simpsons, but not properly Simpsons. We reduced and reorganized characters and hitched and halted animated movement in an effort to be Simpsons-esque… but, definitely not Simpsons proper. The characters almost merge, but not quite. If one were so daft they may say they are Marging, not merging.
To promote the first season of The Bridge on FX, we were provided an illustration of a bisected body and tasked with producing a :15 sec ID/tone piece around this simple image. We did this using sequential photography, painted illustrations, and other live elements selected for their visual connection to the street exteriors of Ciudad Juárez. A matte painted look was sought and combined with in-camera diffusion while a shifting multi-plane arrangement separates and rejoins related elements.
The FX Networks series The Bridge follows two police detectives (one from Mexico, and one from the U.S.) in a joint effort to investigate a serial killer after a woman’s bisected body is found spanning the center of the bridge that links the United States and Mexico between El Paso, Texas and Ciudad Juárez.