“Nobody walks in LA.”
“Nobody walks in LA.”
Overpasses are underrated.
Real type for You’re the Worst on FXX.
More info: https://blog.impactist.com/ytw5/
The fifth and final season of You’re the Worst on FXX follows the two narcissistic self-destructive leads, Jimmy and Gretchen, approach towards their impending marriage.
For the episodic package and promos, we spent a couple days shooting thousands of sequential stills on location in Los Angeles throughout the YTW universe. In a broken editorial style we combined the loose photographic compositions of Silver Lake, cast imagery, anonymous wedding moments and letter boards common to the entrance of countless conference rooms, banquet halls, and other rental spaces when converted to wedding reception locations. Additionally, an original typeface was created to match the photographed letter boards and included in the final client toolkit deliverables for later updating of program details.
The reliably blue skied and sun-kissed LA weather let us make time efficient use of our glimmer-glassed, pro-misted, vintage lensed, and color balanced Canon bodies paired with a custom LUT created pre-shoot to unify the color of the final package. We even found ourselves briefly camping inside Ye Rustic Inn to backup flash cards to the cloud, but without getting blacklisted like Gretchen.
Beyond neighborhood specific street photography, further photographic elements like pattern details and obvious, high concept LA scenes of highway traffic, towering palms, distant skylines, etc. were captured and intercut for context.
The first time you lay your eyes on them, you’re entranced. You’re hypnotized by those delicate calves flexing your direction, but you’re smart and remember there aren’t any muscles in fingers so it’s nothing but all-natural tendons and those hot, hot finger-boots that have you suddenly considering a new future for yourself and this vision of beauty strutting before you.
With moves like The Shy Leg, The Basic Instinct, and The Playful Kitten to name a few, we were happy to get the go-ahead from FX to craft a few temperature raising IDs with all focus on these unexpected steamy getaway sticks. Matched with a laid back R&B track like H-Town’s “Knockin’ Da Boots”, Ginuwine’s “Pony”, Whapp’s “Put It In”, G Gerlz “Ride It and Hide It”, or any number of classic hits, these moves will move.
Get ready to see all the bridesmaids doing The Playful Kitten at the next wedding reception you’re at. Sorry, not sorry.
For the fourth season of You’re the Worst, we worked with our friends at FX on this package filled with lip bites, eye roll snark, and detached cool.
We were fortunate to snag some time with the FX crew for a quick live action shoot with Chris & Aya to intercut with stylized still photography. Live action mixes with hand crafted type, bound by rhythmic tiling grids in pieces built to surround and support the broadcast series.
We might all be the worst, but hopefully we’re somebody’s worst.